repurposer - post once. share everywhere.

Post once. Share everywhere.

Repurposer is a free app for Mac and iPhone that lets creators post one short vertical video to Instagram Reels, TikTok and YouTube Shorts in a single step.

What it does

  • One video, three platforms. Choose a video, write your caption once, and Repurposer posts it to Instagram, TikTok and YouTube Shorts.

  • @mentions that work everywhere. People often have different handles on each platform. Repurposer swaps each @mention for the right handle on TikTok and YouTube, and asks you to confirm any new ones.

  • Instagram collaborators and tags. Invite collaborators and tag accounts on your Reel.

  • Your cover, your title. Pick the cover frame, and give YouTube its own title and description.

  • You stay in control. Every post goes through a review screen first. For TikTok you choose who can see the video and whether comments, Duets and Stitches are allowed, and nothing is posted until you press Post Now.

How it connects to your accounts

Repurposer uses the official Instagram, TikTok and YouTube connections. You log in with each platform yourself, and you can disconnect at any time in the app's Settings or in your platform account settings.

Your videos, captions and login details stay on your device. Repurposer has no user accounts, no advertising and no tracking. Read the details in our Privacy Policy.

Who it's for

Creators, podcasters and small businesses who publish the same short videos on several platforms and want to do it in one go. Posting to Instagram needs an Instagram Business or Creator account.

Legal and contact

Repurposer is not affiliated with, endorsed by or sponsored by Instagram, Meta, TikTok, YouTube or Google.